CPA Quality's Small Business Program:
Frequently Asked Questions

1. Where do the program campaigns come from?
2. What is the purpose of the campaigns?
3. What makes this program different than the typical affiliate campaign through CPA Quality?
4. I'm used to ads that promote freebies, surveys and special offers. Why will these ads work?
5. What kind of CPA rate is provided on the ads?
6. Why don't you employ free offers and other incentives to get better conversion rates?
7. Can I still pick and choose what campaigns I run and participate in the program?
8. What if I think an ad can be improved to increase conversion?
9. Can I make recommendations on new sponsors or ads?

Where do the program campaigns come from?

CPA Quality is working directly with a variety of small and medium businesses and web developers to create lead generation advertisements and landing pages around different products and services. The landing pages do not identify the sponsoring company in order to guarantee our affiliates their revenue on lead generation.


What is the purpose of the campaigns?

The intent of the advertisements and landing pages is to collect valid contact information from individuals actually interested a product or service. The sponsor will then provide direct post-submission follow-up (most often a telephone call). There are absolutely no participation or conversion requirements after submission for compensation. Simply put, when a valid consumer fills out the landing page for more information about a product or service, you get paid. Also, the payment terms on all of these campaigns are Net 30.


What makes this program different than the typical affiliate campaign through CPA Quality?

First, all the offers presented in this program are exclusive to CPA Quality through a direct sponsor/client. The traditional campaigns have been non-exclusive and from other publishers and networks. We also believe that the exclusive nature of these ads often provide more uniqueness and greater revenue opportunities because these campaigns are for more mainstream products and services.

Also, it's important to realize that many of these direct sponsors are small or medium businesses that do not have call centers. This means that they can only handle a limited amount of leads at a time. As a result, many of the campaigns will be limited run - for example, a week at a time. In a number of cases, we'll run a campaign for a time, suspend it while they work the leads, and then turn it back up a short time in the future. This has the added advantage of keeping things changing and maintaining a freshness in the campaigns while they move in and out of activity.

These campaigns are also extremely well suited for website placements - a new affiliate feature CPA Quality is adding. We'll organize a list of related exclusive campaigns automatically rotate them on your website. You pick the category and we'll supply a good solid rotation of advertisements to assist in generating revenue off your site.


I'm used to ads that promote freebies, surveys and special offers. Why will these ads work?

These ads work because they are more aligned with traditional media and PPC offers. Affiliate marketers have been excluded from these opportunities because the sponsors pay unreasonable low commissions on affiliate sales and prefer to put their money into high visibility but costly pay-per-click companies. CPA Quality's advanced technology system fills the gap in the market and uniquely facilitates a different type of relationship between the sponsor and the affiliate for CPA compensation.

It's important to recognize that an effective affiliate marketing campaign is more about the click-thru conversion rate than the number of click-thrus. You may run an ad for a freebie or other promotion that gets a large quantity of click-thru's and think it's a popular offer - but then see it gets only 1 or 2 conversions. The ads in these campaigns are intended to attract people that are actually interested in the product or service promoted. When they click on the ad, we expect a good percentage of them will actually fill out the landing page and earn you money.


What kind of CPA rate is provided on the ads?

Our focus is to bring the CPA rate of at least $1.00 on every opportunity. Most of our CPA rates will be higher - often between $1.25 and $2.00.

We are also currently looking at a bonus compensation rates based on how many of the program campaigns an affiliate is promoting. For example, if we have 10 campaigns running and you choose to run 5 of them in a given week, you may be eligible for a high participation rate bonus of 2-5% on all of your conversions for that week. If this type of bonus program is of interest to you, please let us know.


Why don't you employ free offers and other incentives to get better conversion rates?

Unlike large companies, our small business program sponsors are not interested in getting names just for the sake of list building. These sponsors are legitimate businesses that only make money by converting leads into sales. When a consumer fills out a landing page to get something for free, it dramatically reduces the potential for that sponsor to make a sale. This is what allows us to keep the CPA rate over $1.00 while providing value to the sponsor that keeps them running their advertisements with CPA Quality and its affiliates.


Can I still pick and choose what campaigns I run and participate in the program?

Absolutely. Some campaigns will be better suited than others for our affiliates. But because these types of ads have not been available to you before, we would suggest you try different ones and see how they respond. Remember, every time you run one of these ads you are taking money out of the hands of Google, YAHOO and MSN. We strongly urge the affiliates that participate in the program to experiment and see how the program works best for them. If you'd like some suggestions on how you might accomplish that, feel free to contact us and let's explore how we can tailor something to your specific network or publication.


What if I think an ad can be improved to increase conversion?

Please let us know your ideas! We are constantly looking at ways to improve the results for both our affiliates and our sponsors and if you have an idea that you think will work, we're interested. In fact, if you come up with an idea and it's a big seller, we're totally open to discussing secondary commissions.


Can I make recommendations on new sponsors or ads?

In a word, yes. If you know of a small or medium business that can benefit from this program let us know. We will always provide referral fees and/or commissions based on the offer type and program success. We will also work on exclusive network offers and other engagements when the opportunity is correct.